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Ideas & perspectives

Thoughts on design, development, and digital strategy from our team.

Why Your Website’s First Impression Matters More Than You Think
Web Design · 8 min read

Why Your Website’s First Impression Matters More Than You Think

Users form an opinion in 50 milliseconds. Here’s how to make those milliseconds count.

The 2025 SEO Landscape: What’s Changed
SEO · 6 min read

The 2025 SEO Landscape: What’s Changed

AI overviews, core web vitals, and E-E-A-T — what actually moves the needle today.

Stop Making These 5 Navigation Mistakes
UX Design · 5 min read

Stop Making These 5 Navigation Mistakes

Confusing navigation kills conversions. The most common patterns we fix for clients.

Performance Budgets: The Secret to Fast Websites
Development · 10 min read

Performance Budgets: The Secret to Fast Websites

How strict performance budgets transformed our process and our clients’ results.

How to Brief a Web Agency (And Get Better Results)
Strategy · 7 min read

How to Brief a Web Agency (And Get Better Results)

A great brief leads to great work. Our framework for setting projects up for success.

How We Tripled Bookings for a Boutique Hotel
Case Study · 4 min read

How We Tripled Bookings for a Boutique Hotel

Behind the scenes of the design and SEO strategy for The Hartwell Rooms.

WordPress, Webflow, or Headless? Choosing Your CMS
Development · 9 min read

WordPress, Webflow, or Headless? Choosing Your CMS

A practical comparison of the most popular CMS options for your business.

The Psychology of Colour in Web Design
Web Design · 6 min read

The Psychology of Colour in Web Design

How strategic colour choices influence user behaviour and strengthen brand perception.

The Small Business SEO Guide for Milton Keynes
SEO · 8 min read

The Small Business SEO Guide for Milton Keynes

Practical, actionable SEO tips for local businesses wanting more visibility.

Why Web Accessibility Is a Business Advantage
UX Design · 7 min read

Why Web Accessibility Is a Business Advantage

Accessible websites reach more customers, rank better, and convert higher.

7 E-Commerce Conversion Killers (and How to Fix Them)
Web Design · 8 min read

7 E-Commerce Conversion Killers (and How to Fix Them)

If your online store isn’t converting, one of these common issues is probably why.

Your Brand Identity Is More Than a Logo
Strategy · 6 min read

Your Brand Identity Is More Than a Logo

How to extend brand identity consistently across every digital touchpoint.

How to Redesign Without Losing SEO Rankings
SEO · 7 min read

How to Redesign Without Losing SEO Rankings

A redesign should boost rankings, not destroy them. Here’s how to protect your investment.

The ROI of Professional Web Design
Strategy · 5 min read

The ROI of Professional Web Design

Is investing in professional web design worth it? We break down the real numbers.

The 10-Point UX Audit You Can Do Right Now
UX Design · 6 min read

The 10-Point UX Audit You Can Do Right Now

A quick, practical UX audit you can run on your own website in under an hour.